Viral marketing is successful because it ignites widespread curiosity for your products or services with audiences you might not otherwise reach. By utilizing social media platforms with quality content, and establishing a positive word-of mouth buzz, business can share the message of their product at an exponential rate. Take the power of Instagram for example:
Imagine getting over 6.3 M likes and getting over 150K interactions on Instagram over a single post. These were Jason Statham’s stats on his bottle cap challenge post on Instagram. Unimpressed? Sure, after all, he’s a famous celebrity with millions of followers. What about getting over 53 M likes on your first post on Instagram? Don’ t think it’s possible? Well, these were the social media stats of the famous egg that broke the internet last year and even made it to TIME’s Top 25 Most Influential people. Now, consider that both the egg and Statham didn’t pay a single dime to get their posts to go viral—that’s how powerful viral marketing can be.
At SigParser, we know the value of efficiency for creating a great growth strategy. Here’s our guide to viral marketing strategies.
Why does marketing matter?
The purpose of every marketing campaign, whether online or offline, is to generate new business in the form of subscribers, leads, and sign ups while maintaining a positive ROI. The goal of most campaigns is to have a profound impact on the attitude and demeanor of your target audience.
At its most basic level, marketing is a handy tool for educating potential leads and customers about your product or service offering. Building and nurturing relationships with customers is crucial and helps you promote your product and services.
1. Create an affiliate program
Affiliate programs refer to companies reaching out to other companies, sites, and sometimes individuals, to market their services or products. In the right hands, affiliate marketing can be a compelling viral marketing strategy. Affiliates provide the necessary bandwidth to fuel growth in your business. However, creating an affiliate marketing program, getting and managing partners, is easier said than done.
Before you can enlist the help of affiliates or find the right partner, you need to offer reasonable conversion rates; otherwise, no one will take you seriously. But once you iron out these details of your affiliate marketing program, then you’ll be able to improve sales, generate traffic, get more leads, improve brand visibility, and get better rankings.
2. Work with influencers (Social Outreach)
One of the fastest ways of raising awareness and building your brand online is through working with influencers on social media. It’s a great way of boosting brand visibility and getting the word out quickly about your business, product, or service offering. The key to succeeding with influencers starts with finding the right ones.
Fortunately, you don’t need to start with an influencer with millions of followers, but you can go for influencers with a couple of hundred to a thousand followers. With social outreach, your main objective is to find an influencer in your niche or industry so you can narrow in on your audience from the get-go.
3. Use email marketing
Despite the prevailing notion that email is a dead channel, it is still one of the best means of communication. In fact, according to a study done by Marketing Sherpa, about 91% of Americans are email subscribers to a majority of companies they buy products or services from.
Its main selling point is that it allows businesses to maintain contact with their subscribers consistently and touch base with them whenever they like on all levels. As part of the second sales funnel, email marketing sequences are used to build and nurture a relationship with subscribers.
One main reason people stay away from email marketing is because it seems difficult to keep track of so many contacts. But with SigParser, you can sync to your CRM and keep your contacts up-to-date and accurate for streamlined email marketing.
4. Create a LinkedIn strategy
Another excellent viral marketing strategy involves learning to use LinkedIn the right way. For a few years now, there’s been a steady shift in content, and the trend is now on video.
Be sure to capitalize on this trend and include a video in your LinkedIn profile to introduce yourself and showcase your company’s brand voice. It’s a relatively inexpensive way of promoting your business, and when done correctly, the results could very well astonish you.
LinkedIn is an excellent place for you to share your entrepreneurial journey, discuss challenges, tell stories, and have the potential to reach a much wider audience when one of your stories goes viral. This is an especially good tactic for businesses hoping to reach other businesses and professional clientele.
5. Up your video campaign game
Video marketing campaigns play a crucial role in contemporary digital strategies, including viral marketing. Users have been shown to spend 88% more time on a web page with video.
What’s more, according to Tubular Insights, a whopping 64% of users are more likely to buy from you after watching one of your branded social videos. With these numbers, it makes sense that using video is a great viral marketing strategy.
6. Use buzz marketing
Some people use Word of Mouth (WOM) and buzz marketing interchangeably, but the two are fundamentally different concepts.
With WOM marketing, you typically provide recommendations for a product or service you’ve used while with Buzz marketing, you want to get people to talk about your business without being prompted to. Buzz marketing works all types of online marketing, including both content and social media marketing.
It goes beyond creating brand awareness and building relationships. It’s also an excellent way to highlight essential aspects of your business in the short term. One thing you have to remember with buzz marketing is that it’s not a sprint but a marathon, so micro-actions will add up in the long run instead of trying to be viral in one fell swoop.
Related: Email Parsing for Developers
7. Start a referral program
Referral marketing is one of the quickest ways to grow your following. It’s a simple strategy that turns your customers into brand ambassadors and lets them promote your service or product offering for you.
However, most businesses don’t use it nearly as often as they should despite the numerous benefits that come with it. In fact, according to Jay Baer, a whopping 92% of customers worldwide trust personal recommendations, i.e. from family and friends compared to other marketing forms.
The main idea behind referral marketing is to excite your customers so much that they’re eager to share your business venture with family and friends. But that doesn’t mean you have to start from scratch. Take advantage of your current contacts and use SigParser to help you reach more people.
8. Create unique giveaway programs
Developing and running a unique giveaway program is a fantastic way of driving traffic, getting new business, and boosting engagement with your audience. They’ve been around for a while now, and most companies rely on them to generate interest in their product or service offering.
Giveaways give prospects that extra nudge to buy, but you shouldn’t limit them to a one-time offer. One great example of a successful giveaway program is that of Diamond Candles.
By offering rings with each of their candles priced at $10, $100, or $1000, the company was able to generate millions of dollars in revenue in under two years.
Want to automatically create and update contacts while also providing activity insights for leadership and team members? Check out SigParser today!
9. Invest in Growth Metrics
Many businesses have taken advantage of great software and automation tools to boost a great viral marketing strategy. Building a robust growth team with data scientists, engineers, and PMs that know how to use the latest data solutions provide entrepreneurs a unique opportunity to build a massive following.
This helps you formalize the growth process and take initiative to build a clear plan that utilizes multiple strategies and platforms.
10. Use popular hashtags
The last viral marketing strategy you should capitalize on is social media hashtags.
It’s estimated that by 2021, the number of social network users will reach an all-time high of 3 billion users worldwide.
What’s more, the average social media user spends a little over 2 hours a day on social media, making it one of the best channels to reach and engage your audience. Joining and using popular hashtag themes such as #TBT will give your brand more exposure as well as help you become an active member of the community.
While there isn’t a blueprint for going viral, it’s both an art and a science. There is a little bit of method to the madness, and fortunately, you don’t need a big budget. That said, there are some tactics and techniques businesses can use to go viral and promote brand awareness and generate more revenue.
To grow your business, you need to get creative with marketing, that means using out-of-the-box strategies to improve your bottom line. For a startup, this means minimizing ad spend as much as possible while promoting engagement. It means getting your hands on every tool you can that will help you improve efficiency and streamline your processes.